SEPHORA FIND FOUNDATION SKIN
So, how does this seemingly magical technology work? First, the Sephora Beauty Advisor scans the client’s skin in several areas on the face and neck using a highly accurate device. “A client with a more muted complexion might find that foundations often look too garish on their skin, while someone with a more saturated will look ashy/grey if a foundation is not matched perfectly.” “Adding saturation as a dimension in matching helps us match clients who normally have a hard time finding a foundation that looks good on them,” Nelly Mensah, Senior Director of Store Experience & Digital Product at Sephora tells TZR. It takes into account three attributes of color: depth, undertone, and saturation - versus the industry standard, which currently only consists of depth and undertone, not saturation. Sephora’s new Color iQ technology helps match you with your perfect foundation, concealer, pressed powder, or tinted moisturizer. To address the inevitable limitations of color-matching, (even in-store), Sephora is launching a new shade matching technology that seeks to make the experience more accurate and inclusive than ever before. Factors including how the product looks in natural light, or after it’s oxidized on the skin, and whether or not it fits your undertone, contribute to the confusion and difficulty of finding that just-right shade. The process often goes beyond what meets the eye. Aside from the fact that one too many brands still don’t carry a wide enough range, there are so many factors that go into finding your perfect match. "In the beauty industry, dark women should feel included," said George, who describes herself as a dark-skinned Black woman.Foundation shade matching is tricky territory. Golloria George, a beauty blogger, said in a TikTok video that Basma's darkest shade was too light for her skin. Hameed also recently addressed criticism that her foundation isn't inclusive enough. Some big-name competitors, such as Rihanna's brand, now offer foundations with more than 50 shades. "Diversity is important to us as a brand because it's critical that we are truly reflecting the community we represent." Missing shadesĭespite her recent success, Hameed still faces challenges. " is at the core of all we're trying to accomplish," said Thomas Haupt, Sephora Canada's country general manager. The majority of shoppers surveyed said they felt there was a lack of brands owned by, or made for, people of colour.Īs part of its plan, Sephora Canada has committed to selling 25 per cent beauty brands owned by racialized companies by 2026.
Sephora partnered with Hameed as part of its diversity and inclusion action plan, which it adopted in response to a 2019-20 company-commissioned survey on racial bias in U.S.
She's now developing two deeper shades that will be available next year. Hameed spent five years developing a lightweight 40-shade foundation. "I felt like I wasn't being represented by any of the beauty brands." I always struggled, even finding my shade," she said. "I had a lot of discoloration in my burn. Hameed started experimenting with foundation at the age of six to camouflage her scars, but she said the products available were too heavy and didn't blend well with her skin. "They would just be pointing and laughing." Discover the latest Collections, Online exclusives, Artist tips and Videos.
SEPHORA FIND FOUNDATION FULL
"I was called every name you can imagine," she said. Shop the full line of NARS cosmetics, makeup & skincare products. When she was two years old, living in her native country of Iraq, Hameed was burned by hot oil in a kitchen accident - leaving permanent scars on part of her face that made her a target for bullies. "You don't somebody who's a burn survivor to launch a beauty brand." "It's still hard to believe, but it's incredible," Hameed, 36, said about her success. She has developed a 40-shade foundation called Basma - now selling online and soon to be available in stores at beauty giant Sephora. Basma Hameed is living her childhood dream to create her own cosmetics.
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